Archive | February 2015

Move Over Oscar’s, The AAA’s Were This Past Weekend!

So The Oscar’s may have been Sunday night, but Saturday night was the event not to miss (at least here in Des Moines, IA).

Saturday evening was the annual American Advertising Awards (AAA’s) hosted by the American Advertising Federation of Des Moines (AAF DSM). If you’re not “in the know”, this event showcases and highlights the best of the best in regards to work, but also people in the advertising and marketing industry.

Our very own Kathleen Riessen was a nominee for Silver Medalist of the Year (a HUGE honor)! And guess what?! She won. We knew she would, she’s only been involved for the past million years in the organization!

But in all honesty, Kathleen is very deserving of this award and it reflects her dedication to the advancement of the industry as well as herself in regards to professional development.

Check out her extensive bio below and make sure to say “Congratulations” when you see her next!

Silver Medalist of the Year – Kathleen Riessen!

Kathleen RiessenKathleen is a partner at Measured Intentions, a strategic marketing consulting firm she founded in 2008. Measured Intentions partners with small to medium-sized businesses to act as an outsourced marketing director or marketing team. Kathleen and her business partner (Michele Farrell) serve on the boards of many of their clients and get involved in their day-to-day activities.

Kathleen has been involved with AAF at all levels. She began as a member while in college at Iowa State University. She participated in the National Student Advertising Competition and led the first ISU IMC Conference, which gave students from around the Midwest the opportunity to create an integrated marketing campaign for a real client alongside advertising professionals. After graduating from Iowa State University, Kathleen joined the AAF board and has served in about every capacity. Under Kathleen’s leadership, AAF of Des Moines was named Club of the Year and Kathleen was awarded the President of the Year from the American Advertising Federation in 2010. Kathleen then joined the District 9 AAF Board where she served for four years as the National Student Advertising Competition Director, District ADDY (AAAs) Director, Governor and Chairwoman. Kathleen also served a term on the National American Advertising Federation Board in 2012-2013 representing both District 9 and the AAF of Des Moines.

Kathleen co-owns the Farrell’s Beaverdale and Farrell’s Waukee eXtreme Bodyshaping locations and Farrell’s United States Martial Arts. Kathleen also holds a CPA license.

Kathleen is a proud mommy to Caden (6), Noah (4) and Andrew (2) and wife to Josh Riessen.