Archive | June 2015

Happy Anniversary to Us!

BalloonsJune 1st marked our seventh anniversary here at Measured Intentions (MI). Did you know the appropriate gift for a seventh  anniversary is wool/copper, or in more modern terms, a desk set? We celebrated by buying two new desks for our growing staff!

Since MI opened its doors seven years ago, we’ve grown a lot – with new clients, new employees and new services. The best part of being a small business is that we can make a decision, implement a plan and take action quickly. We don’t have red tape, sticky decision-making or any of the other challenges that many other businesses face.

So what’s ahead for MI? We are looking forward to more speaking opportunities in our eighth year of business. The learning curve has been steep and our goal is to help other companies get to where we are at a faster clip. There are plenty of angles we approach for speaking, but the one we speak about most frequently is:

Bridging the Marketing and Sales Gap: Why do some organizations see immense sales success while others fail? Is it better to have a marketing-focused business or a sales-driven business? In reality, 93% of small to medium-sized businesses have marketing and sales teams that are not working in alignment. When these two departments work in alignment, sales increase 40%, on average, year over year. Learn proven strategies to lead your sales and marketing teams to better alignment resulting in bottom-line growth for your company.

Another topic that Michele and I both speak on is “Shatter the Glass Ceiling.” We both approach this topic a bit differently. Myself, from the standpoint as a mom of three and wife to a traveling husband, and Michele from a standpoint of juggling business responsibilities on many fronts and mom to two very active dogs! Below is a quick bio from my angle.

Shatter the Glass Ceiling: As the founder and partner of a 7-year old women-owned business, mother of three, wife to a husband that travels A LOT, partner in two fitness franchises and two martial arts studio, I’m here to tell you – you can have all that you want. As a woman business leader, the only constants are adversity and change. This talk will teach you how to set achievable goals, develop a balance that works for you and how to properly round house the crap out of that glass ceiling.

We are so excited at where we are and look forward to the next seven years!

Kathleen Riessen

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Dare to be Different

A red man suit is a protective suit used in self-defense training to provide protection during sparring practice. So what does this have to do with golf?

Danny wearing the "red suit" at our MI Golf Hole!

Danny wearing the “red suit” at our MI Golf Hole!

We suited up our Farrell’s U.S. Martial Arts Director, Daniel Fath, this past Friday in this suit for the Annual ABI Conference Golf Event at TPC Deere Run in Silvis, IL (home of the John Deere Classic) and placed him at our Measured Intentions-sponsored golf hole. This was a great way for us to promote our strategic marketing firm and our martial arts program at Farrell’s U.S. Martial Arts.

At Measured Intentions, we have hosted our share of golf events and we can definitely say this was the most fun and the most rewarding. I assure you no other sponsor allowed someone to drive a golf ball at another human . . . on purpose. Danny was a great sport and even caught a ball in his suit!

Not only did the golfers thoroughly enjoy themselves, but we also had numerous tweets with pictures of the “red man”. As a company, we don’t always practice our own advice. We know we need to increase our own social media presence and this was one step in the right direction.

Want to see more photos? Follow us on Twitter and Facebook!

ABI Taking Care of Business Conference!

The annual Iowa ABI Taking Care of Business Conference is next week! At Measured Intentions we’ve been busy planning the breakout session we are leading: How to Market to ABI Members. At the same time we are getting many of our clients ready to make the most out of this networking and educational event.

For the past seven years, we have worked with ABI to help promote better business, education and strengthen relationships between Iowa businesses to grow Iowa and its economic landscape.

The annual conference offers opportunities for Iowa businesses of all sizes and from all industries to network, learn and foster better business in Iowa. Ken Blanchard and Patrick Lencioni are the two keynote speakers, known for their leadership and management insights.

We are excited to attend this great event with our clients and meet new potential clients and resources. We hope to see you there! Make sure to stop by and visit our booth.