Part Six: Implementing the Marketing Plan

Whomever pulls the sword from the stone will lead this project comic

There’s nothing worse than taking the time to research, develop and create a full marketing plan and then not following through on implementing it.

In this series, we’ve reviewed the following steps to building a successful marketing plan:

Building a Successful Strategic Marketing Plan

Part One: Research

Part Two: Data Analysis

Part Three: Identifying Your Business Goals

Part Four: Defining Your Target Audience

Part Five: Identifying Effective Marketing Tactics

Even if you do all of the above, a marketing plan is only effective if you actually follow it . . . and measure it (which we’ll get to in our next post).

Assigning roles and responsibilities to each of the tactics you included in your plan is essential.

This could be one person, a marketing department, a marketing firm or a combination of all.

For some clients, we will help to the point of creating the strategic marketing plan and then turn it over to them to implement and track. For others, they want us to help with some implementation, or even all implementation.

It really boils down to time and resources to assure it happens.

After you have finalized each of the tactics within your marketing plan, add a column or note next to each to add in the name of the person responsible for completing and monitoring that specific tactic. In addition to the name of the responsible party, add the due date of this task so they understand when it needs to be completed by. This adds accountability and eliminates any “assumptions” that someone else is handling it.

This is a simple step, but a crucial one that is often overlooked.

Make sure to follow us for the last part in this series – measuring success!


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  1. Part Seven: Measuring Effectiveness | Measured Intentions - April 26, 2016

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