Archive | June 2016

What’s Your Why: Facing Death for Future Success

Thinking of your own death can be morbid and scary (for most of us anyway)! Most of us can’t even bear to write a will let alone write an obituary talking about ourselves in the past tense. Last week, however, we challenged about 40 business leaders to do just that as part of an introspective workshop designed to help them make sure their companies were living a life worth remembering.

The workshop, titled “What’s Your Why” was delivered at the Iowa Association of Business and Industry’s Annual Conference in Sioux City. We challenged ABI members to think about the end of their lives as well as the lives of their companies to identify key changes they needed to make to ensure their legacy, and that of their business, is one in which they will be proud.

The workshop was a combination of creepy morbidity and good-natured fun with a bit of acting and a few surprise celebrity death scenarios reenacted. Throughout, participants had the opportunity to reflect on their past experiences both personally and at their companies while setting new goals aimed at closing the gap between their ideal selves and the reality of their current actions.

Each participant was given a special surprise at the end – a personal note from someone close to them describing how they are viewed by others and detailing their impact on those around them.

Some participants left with giant smiles and many in tears.

“This was a fantastic experience, which genuinely impacted my life. What Measured Intentions gave us was so much more than could ever be expected from a convention breakout session,” says Dick Davidson, President of Thombert, Inc. in Newton, Iowa.

“This was the best breakout session I’ve ever been to,” said Bobbie Segura, Regional Manager of IWLC.

“When you can blend introspection, planning, and a range of emotions from humor to tears, you can really make an impact on a person and their organization,” says Kathleen Riessen, Partner at Measured Intentions. “This workshop touches people personally and professionally and we received numerous notes and emails about the changes people planned to make as a result of their attendance.”

Interested in looking death in the face and having the chance to change your life and your company’s while there is still time?

Contact us at 515.868.0240 to discuss hosting a “What’s Your Why” session at your organization!


Getting Ready for the ABI Conference!

We’re excited to be heading to Sioux City for the annual ABI Taking Care of Business Conference!

We’ve completed our pre-conference checklist, which includes identifying past, current and hopefully future contacts we want to connect with, as well as which events and presentations to attend ensuring we make the most out of this great event.

We’ve also been practicing our presentation, which has some interesting characters attending and is sure to be a real eye-opener!

Have you completed your pre-conference checklist?

See you in Sioux City!

Strengthening the Marketing and Sales Process

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Written By: Kathleen Riessen

A few years ago I decided I wanted to give back to the local community so I called a well-known non-profit that had been asking for my help for years and offered my services. From serving on the board to performing tasks, I was up for anything. I waited and waited for a call back. No one called. Fast forward to a few months ago. I decided to give this non-profit another chance. I called and left them a message. Crickets. No one called me back. This time I was mad. Why would you send me all of these requests for help and then not return my calls?

In this example, the non-profits had great marketing. They established a need and a desire in me to help them, but when I took action, they failed miserably.

While it’s easy to understand that non-profits are stretched thin, generally have budget shortfalls and are understaffed, we can all think of examples in the government and for-profit industries where their marketing has worked, but their sales process or the hand-off from marketing to sales has failed.

How do we strengthen this hand-off between sales and marketing?

  1. Make sure the process is clearly documented. In the case of our non-profit, something as simple as answering the phone would have solved the problem.
  1. Identify the points that cause prospects to become uncomfortable or frustrated. Maybe the response time to get back to them is too long or there isn’t enough information on your website.
  1. Assign metrics to understand how the process is working. For example, how long should it take to respond to a phone call? If the answer is 24 hours, then create a log for all incoming calls and record the time and date in which you responded.

These simple steps will increase your marketing ROI and turn prospects into happy customers.


Happy 8th Birthday to Us!

What would most 8-year-olds want for their birthday? We asked ourselves this question and all unanimously came to the same answer – LEGO® blocks!

Who wouldn’t want colorful building bricks that can be transformed into airplanes, spaceships, skyscrapers, dragons, a magical mystery island, a sea monster, unicorn or literally anything the imagination can dream up!

LEGO® building blocks is the best analogy we could use to describe our 8th anniversary. Why? Because each unique, individual building block to us represents a business challenge or opportunity. A new competitor entering the marketplace. New team members. A legacy business trying to make it another ten years in a competitive industry.

At Measured Intentions, we like to think of ourselves as Master Builders. Looking at our clients landscape and developing the best business plans to construct our clients ideal LEGO® empire! We look at each individual building block to strategically place it where we know the foundation will hold strong, but allow for more growth and stability. Our company was built on this concept, continuing to build upon our strengths and defining and refining our landscape.

What does your LEGO® empire look like? Let us help you build it like we’ve helped numerous clients do so far and look forward to continuing to build upon in our future.